We all know about the growing popularity of Twitter and most have used Twitter in the past.  Patients are using Twitter as a form of communication with family and friends.  Your organization has been subjected to Twitter by now.  We have experienced how Twitter can be a valuable asset when commun...

What patient age group are you looking to target online?  If you want high utilizers of health services, you may have said 45-54 years of age.  Do you know where to find these people online?  Yes, they are the most frequent age group of users on Twitter! There will be over 12 million Twitter user...

I remember when the first live birth was shown on the internet back in 1998 on American Health Network. The mother, Elizabeth, gave birth to a 7 lb. 8 oz. son, Sean, to become the first internet mother. This created quiet a stir back then as the number of viewers actually exceeded 1 million. This ...

According to the latest research by Razorfish, the connected consumer continues to adopt social media at a staggering rate as these “leading edge” tools are being used by the mainstream: 28% use Twitter with some frequency 41% use tag clouds with some regularity 52% use RSS with some re...

Mayo Clinic has just announced their new culture blog called Sharing Mayo Clinic that provides an online site for patients and employees to share their stories about what makes Mayo unique.  The new blog follows other Mayo efforts in social media.  Mayo has it’s YouTube channel, Facebook pa...