This is a special post produced by MeanderFilms.  This short film really captures the imagination of how to change the world.  It is both inspiring and motivating to see one person making a difference despite the odds of changing the world. Lee Bennett of Seattle and his daughter Maura won second ...

This is a great article that looks at how social media can impact health care in the future.  By using network devices connected to people will improve the health of communities.  Think of how wireless devices gather health data and transmit this info to the provider to monitor disease processes.Â...

How do you define social media?  Is it the application you use?  Is it the process of communicating with customers?  Is it a new type of media?  When surveyed, marketers respond to this question with various responses such as: people talking to each other on the internet dynamic, casual or info...

Social media makes it easier than ever for people to share. To have conversations and express their opinions, needs, ideas, complaints. And they’re doing it with millions of blogs, tweets, videos, and comments. But as a business, how do you pinpoint all the conversations happening about your brand...

What patient age group are you looking to target online?  If you want high utilizers of health services, you may have said 45-54 years of age.  Do you know where to find these people online?  Yes, they are the most frequent age group of users on Twitter! There will be over 12 million Twitter user...

A very good article titled: Twitter: A Markreter’s Duct Tape was published at the Harvard Business review site. This HBR article supports the use of social media as a way to communicate with your audience. Here are the exerts: Duct tape is universally useful because it is incredibly simple, a...

Faced with a looming recession, marketers should spend more on online social media as a cheap, efficient way to advertise during tougher economic times. So advises Forrester Research in a research note issued to clients Tuesday outlining strategies for interactive marketing in a recession. The firm...

According to the latest research by Razorfish, the connected consumer continues to adopt social media at a staggering rate as these “leading edge” tools are being used by the mainstream: 28% use Twitter with some frequency 41% use tag clouds with some regularity 52% use RSS with some re...

Greg Group Publishing shows the health industry how to add social media marketing to their marketing mix.  The time is now for the health care reform of traditional marketing to the patient empowered social networking.  Social Media in Health shows you how to create a social media strategy that ge...

Having a website is so last century.  Social media is the term for social networks, blogs, microblogs, podcasts and other user-generated mediums.  This is the new era with the consumer having control over their destiny.  The possibilities are endless. I would proclaim the Mayo Clinic as the healt...