This Pew Internet/California HealthCare Foundation survey finds that technology is not an end, but a means to accelerate the pace of discovery, widen social networks, and sharpen the questions someone might ask when they do get to talk to a health professional. Technology can help to enable the hum...

Today in the US, there are 367 hospitals that are actively using social media. Collectively they are responsible for 186 YouTube Channels which include over 5,000 videos. They have created 267 Twitter accounts and published more than 10,000 tweets. Does these efforts actually influence consumers? Ac...

As an author of The Social Media Bible, I am often asked, “What do I need to do engage my company, my products, and myself in social media?” The answer is easy: participate. Get out there and get involved. If you aren’t in the game, you can’t win. Here’s your Ten Comman...

Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual...