Today in the US, there are 367 hospitals that are actively using social media. Collectively they are responsible for 186 YouTube Channels which include over 5,000 videos. They have created 267 Twitter accounts and published more than 10,000 tweets. Does these efforts actually influence consumers? Ac...

What clinical services and conditions will work best with direct to consumer marketing in the online social media world? Success is defined by reaching your target audience so it makes sense to match your marketing to the conditions people are using the internet to search for health information. He...