How do you define social media?  Is it the application you use?  Is it the process of communicating with customers?  Is it a new type of media?  When surveyed, marketers respond to this question with various responses such as: people talking to each other on the internet dynamic, casual or info...

The 2010 Edition for The Big CD of Health Statistics has just been released.  Following the success of the 2009 edition, the new CD has added even more new statistics while updating the annual stats.  This is the most comprehensive collection of health stats including demographics, utilization, he...

The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for “WORLD POVERTY” on Google, text ads related to world poverty...

Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual...

According to the 2009 Promo Interactive Marketing Survey of brands and agencies, growing numbers of marketers say they will make use of interactive channels to increase their brand identity than to drive sales to the bottom line. This is a significant change as marketers are dealing with less resour...

A very good article titled: Twitter: A Markreter’s Duct Tape was published at the Harvard Business review site. This HBR article supports the use of social media as a way to communicate with your audience. Here are the exerts: Duct tape is universally useful because it is incredibly simple, a...

According to the latest research by Razorfish, the connected consumer continues to adopt social media at a staggering rate as these “leading edge” tools are being used by the mainstream: 28% use Twitter with some frequency 41% use tag clouds with some regularity 52% use RSS with some re...