Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual...

What patient age group are you looking to target online?  If you want high utilizers of health services, you may have said 45-54 years of age.  Do you know where to find these people online?  Yes, they are the most frequent age group of users on Twitter! There will be over 12 million Twitter user...

Greg Group Publishing shows the health industry how to add social media marketing to their marketing mix.  The time is now for the health care reform of traditional marketing to the patient empowered social networking.  Social Media in Health shows you how to create a social media strategy that ge...

Having a website is so last century.  Social media is the term for social networks, blogs, microblogs, podcasts and other user-generated mediums.  This is the new era with the consumer having control over their destiny.  The possibilities are endless. I would proclaim the Mayo Clinic as the healt...

Fresh data released by Hitwise Intelligence indicates that Facebook volume continues to grow. On Christmas Day 2007 Facebook reached a peak in traffic that wasn’t surpassed until July 2008. Traffic reached a new high on Christmas Eve 2008 when Facebook saw its highest ever traffic level - reaching...

Over 60 million U.S. adults are Health 2.0 consumers - reporting to use health blogs, online support groups, prescription rating sites, and other health-related social media applications, according to pharmaceutical and healthcare market research company Manhattan Research’s just released Cyb...