According to the latest research by Razorfish, the connected consumer continues to adopt social media at a staggering rate as these “leading edge” tools are being used by the mainstream: 28% use Twitter with some frequency 41% use tag clouds with some regularity 52% use RSS with some re...

Mayo Clinic has just announced their new culture blog called Sharing Mayo Clinic that provides an online site for patients and employees to share their stories about what makes Mayo unique.  The new blog follows other Mayo efforts in social media.  Mayo has it’s YouTube channel, Facebook pa...

Fresh data released by Hitwise Intelligence indicates that Facebook volume continues to grow. On Christmas Day 2007 Facebook reached a peak in traffic that wasn’t surpassed until July 2008. Traffic reached a new high on Christmas Eve 2008 when Facebook saw its highest ever traffic level - reaching...

Social media has the reputation as a communication tool used by the younger portion of our society.  While I would not disagree with social media being utilized as a method of entertainment among the younger audience, it can be effectively used as a business tool for health information.  If your b...