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By admin on March 7, 2010
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You must continue to develop your products along a product ladder. The product ladder may consist of a free ebook to introduce your business. Then, you have the primary basic book and videos next in the ladder.Â...
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Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual... -
By admin on May 6, 2009 | No Comments
What patient age group are you looking to target online? If you want high utilizers of health services, you may have said 45-54 years of age. Do you know where to find these people online? Yes, they are the most frequent age group of users on Twitter! There will be over 12 million Twitter user... -
By admin on May 3, 2009 | No Comments
According to the 2009 Promo Interactive Marketing Survey of brands and agencies, growing numbers of marketers say they will make use of interactive channels to increase their brand identity than to drive sales to the bottom line. This is a significant change as marketers are dealing with less resour... -
What clinical services and conditions will work best with direct to consumer marketing in the online social media world? Success is defined by reaching your target audience so it makes sense to match your marketing to the conditions people are using the internet to search for health information. He... -
I remember when the first live birth was shown on the internet back in 1998 on American Health Network. The mother, Elizabeth, gave birth to a 7 lb. 8 oz. son, Sean, to become the first internet mother. This created quiet a stir back then as the number of viewers actually exceeded 1 million. This ... -
By admin on April 22, 2009 | No Comments
A very good article titled: Twitter: A Markreter’s Duct Tape was published at the Harvard Business review site. This HBR article supports the use of social media as a way to communicate with your audience. Here are the exerts: Duct tape is universally useful because it is incredibly simple, a... -
By admin on April 22, 2009 | No Comments
Faced with a looming recession, marketers should spend more on online social media as a cheap, efficient way to advertise during tougher economic times. So advises Forrester Research in a research note issued to clients Tuesday outlining strategies for interactive marketing in a recession. The firm... -
By admin on March 31, 2009 | No Comments
Voices of MammoSite is evangelist marketing: a national, volunteer-based, ambassador program supporting a unique breast conservation therapy for breast cancer patients. MammoSite 5-Day Targeted Radiation Therapy is a short-duration alternative to the challenges presented by typical therapy (lumpecto... -
According to the latest research by Razorfish, the connected consumer continues to adopt social media at a staggering rate as these “leading edge” tools are being used by the mainstream: 28% use Twitter with some frequency 41% use tag clouds with some regularity 52% use RSS with some re... -
By admin on February 15, 2009 | No Comments
Greg Group Publishing shows the health industry how to add social media marketing to their marketing mix. The time is now for the health care reform of traditional marketing to the patient empowered social networking. Social Media in Health shows you how to create a social media strategy that ge...
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