This is a special post produced by MeanderFilms.  This short film really captures the imagination of how to change the world.  It is both inspiring and motivating to see one person making a difference despite the odds of changing the world. Lee Bennett of Seattle and his daughter Maura won second ...

Get this Blog on Kindle As you move prospects through your sales funnels, you must determine who the buyers are and who is just browsing your products.  The best way to find buyers is using the free product tactic.  You want to know who is ready to open their wallet and buy your product.  By offe...

Get this Blog on Kindle As you move prospects through your sales funnels, you must determine who the buyers are and who is just browsing your products.  The best way to find buyers is using the free product tactic.  You want to know who is ready to open their wallet and buy your product.  By offe...

You must determine who and what your targeted customer is looking to purchase.  More importantly, you must determine the lever to their buying pattern.  This can be simplified by thinking about the focus of your customer’s reason for buying.  Are they trying to avoid pain or seeking pleasur...

Preface is used to initiate contact with the potential customer.  It is during this time when you want to build trust with the customer.  Before a customer will open their wallet, they want to feel secure that you will deliver what they are looking to purchase.  This is were prefacing is the tool...

Guest Blogger: Andy Sernovitz, author of Word of Mouth Marketing    Lesson 1: The Definition Of Word Of Mouth Marketing Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. It’s C to C Marketing—when a consu...

We all know about the growing popularity of Twitter and most have used Twitter in the past.  Patients are using Twitter as a form of communication with family and friends.  Your organization has been subjected to Twitter by now.  We have experienced how Twitter can be a valuable asset when commun...

This Pew Internet/California HealthCare Foundation survey finds that technology is not an end, but a means to accelerate the pace of discovery, widen social networks, and sharpen the questions someone might ask when they do get to talk to a health professional. Technology can help to enable the hum...

How do you define social media?  Is it the application you use?  Is it the process of communicating with customers?  Is it a new type of media?  When surveyed, marketers respond to this question with various responses such as: people talking to each other on the internet dynamic, casual or info...

Since 2005, the number of patients using the Internet to research prescription drug information has doubled to 102.3 million. Similarly, the overall number of eHealth Consumers, those online for any health and medical information, has also grown significantly over the past four years. This market no...