Get Greg Group on Kindle You must continue to develop your products along a product ladder.  The product ladder may consist of a free ebook to introduce your business.  Then, you have the primary basic book and videos next in the ladder.  This may progress to a three day seminar or the gold membe...

This is a special post produced by MeanderFilms.  This short film really captures the imagination of how to change the world.  It is both inspiring and motivating to see one person making a difference despite the odds of changing the world. Lee Bennett of Seattle and his daughter Maura won second ...

Get this Blog on Kindle As you move prospects through your sales funnels, you must determine who the buyers are and who is just browsing your products.  The best way to find buyers is using the free product tactic.  You want to know who is ready to open their wallet and buy your product.  By offe...

Get this Blog on Kindle As you move prospects through your sales funnels, you must determine who the buyers are and who is just browsing your products.  The best way to find buyers is using the free product tactic.  You want to know who is ready to open their wallet and buy your product.  By offe...

You must determine who and what your targeted customer is looking to purchase.  More importantly, you must determine the lever to their buying pattern.  This can be simplified by thinking about the focus of your customer’s reason for buying.  Are they trying to avoid pain or seeking pleasur...

Preface is used to initiate contact with the potential customer.  It is during this time when you want to build trust with the customer.  Before a customer will open their wallet, they want to feel secure that you will deliver what they are looking to purchase.  This is were prefacing is the tool...

Guest Blogger: Andy Sernovitz, author of Word of Mouth Marketing    Lesson 1: The Definition Of Word Of Mouth Marketing Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. It’s C to C Marketing—when a consu...

We all know about the growing popularity of Twitter and most have used Twitter in the past.  Patients are using Twitter as a form of communication with family and friends.  Your organization has been subjected to Twitter by now.  We have experienced how Twitter can be a valuable asset when commun...

For the first time in several years, medical practice revenue declined in 2008. According to the newly released MGMA Cost Survey: 2009 Reports Based on 2008 Data, multispecialty group practices reported a 1.9 percent decrease in total medical revenue. Although it may not seem like much, in an indust...

HCUP Facts and Figures: Statistics on Hospital-based Care in the United States, 2007 The HCUP Facts and Figures Report were recently released to the public.  There are always some great tidbits of information from these statistics.  The importance of OB/GYN and NICU services are very pronounced i...