Preface is used to initiate contact with the potential customer.  It is during this time when you want to build trust with the customer.  Before a customer will open their wallet, they want to feel secure that you will deliver what they are looking to purchase.  This is were prefacing is the tool to consumate this relationship with future buyers.  To be effective, preface should include proof that your product does what it says it will for the buyer.  There are too many unscrupulous marketers online that are selling smoke and mirrors as a skeem to make money.  You must prove to the buyer that you are not one of them.  You do this by adding customer testimonials in writing and video to your preface materials.  What you want is testimony showing the results and amount of time and effort the previous buyer used to get these results.  There is no such thing as having too many customer testimonials about your product.  Be sure to ask buyers for their feedback and suggest that the great responses create a video to share with prospects.

You can utilize your auto responder to move the prefacing forward.  Here you can create a daily message that will include a different customer testimonial each day.  For a new or fresh prospect, you should contact them on a daily basis throughout the first week or two.  This is were you can build the trust with the buyer.  By continuing the prefacing during this period, it lets the buyer know more about your product and how it can be beneficial to their objectives.  You must keep in mind that you are not selling the product but you are selling the solution to the buyers problem.