The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for “WORLD POVERTY” on Google, text ads related to world poverty appear on the right hand side. When you click on one of the ads, you are brought to the website being advertised.

Organizations that receive a Google Grant are awarded an in-kind online advertising account which can be used it in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers. Google Grants participants have found much success with the program. For example, the US Fund for UNICEF’s e-commerce site, Shop UNICEF, experienced a 43 percent increase in sales over the previous year, while CoachArt – supporting children with life-threatening illnesses through art and athletics programs – has seen a 60 to 70 percent increase in volunteers.

The value of the advertising that your organization receives is solely dependent upon the performance of its ads in the program. Results will vary; the typical grantee in our program receives just over $300 worth of advertising on Google.com per month. However, this is dependent on many variables including how many times people search on the keywords you choose and whether searchers click on your organization’s ads. As a result, we cannot predict or guarantee the value of the advertising that you will receive.

WHO IS ELIGIBLE?

Beyond the legal requirements, organizations must also meet our policy guidelines to be considered for a Google Grant. When we consider your application to the program, we review not just the content included in your application, but we also closely review your website, as this is where users will be taken via your Google Grants ads. Please review the policy guidelines we consider when reviewing your application and website below.

Eligible nonprofits include, but are not limited to, the following focus areas:

If your organization meets our eligibility requirements, we encourage you to apply to the US program. Due to the high volume of applicants to our program, we are unable to provide feedback regarding eligibility of individual organizations beyond the information published above. To apply, simply follow the steps outlined below:

1. Review our website and the information above to see if Google Grants is appropriate for your organization.
2. Complete the application form. You will know that your application was received when you see our “Thank you” page and receive an automated verification email.
   Your application is more likely to be successful if you have a basic understanding of Google Grants and Google AdWords. In your application, you’ll be asked to provide sample keywords, ad copy, and a brief statement about how your organization will benefit from participating in the Google Grants program. Use this section of the application to think about what your organization would like to promote via Google Grants, whether this be events, volunteer recruitment, donations, etc.
3. Once your application has been submitted, the Google Grants committee (consisting of Google employees) is responsible for selecting award recipients. We will confirm you are eligible and review your application and website carefully.
4. After we review your application, you will be notified via email with the outcome of this review and, if selected, you will also receive your AdWords account login information and instructions for managing your advertising campaign. This email will also include educational content and other support materials to assist with your account management. Because of the high volume of interest in our program, we are unable to respond to requests on the status of individual applications before the review is completed.

Please note: We select Google Grants recipients on an ongoing basis. You will know within four months or less whether or not you will receive a Google Grant award.

Apply today by completing our online application form.

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