The Google Grants program empowers over 4,000 organizations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google. For example when you search for “WORLD POVERTY” on Google, text ads related to world poverty...

Social media makes it easier than ever for people to share. To have conversations and express their opinions, needs, ideas, complaints. And they’re doing it with millions of blogs, tweets, videos, and comments. But as a business, how do you pinpoint all the conversations happening about your brand...

Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual...

What patient age group are you looking to target online?  If you want high utilizers of health services, you may have said 45-54 years of age.  Do you know where to find these people online?  Yes, they are the most frequent age group of users on Twitter! There will be over 12 million Twitter user...

According to the 2009 Promo Interactive Marketing Survey of brands and agencies, growing numbers of marketers say they will make use of interactive channels to increase their brand identity than to drive sales to the bottom line. This is a significant change as marketers are dealing with less resour...

What clinical services and conditions will work best with direct to consumer marketing in the online social media world? Success is defined by reaching your target audience so it makes sense to match your marketing to the conditions people are using the internet to search for health information. He...