Having a website is so last century.  Social media is the term for social networks, blogs, microblogs, podcasts and other user-generated mediums.  This is the new era with the consumer having control over their destiny.  The possibilities are endless. I would proclaim the Mayo Clinic as the healt...

Mayo Clinic has just announced their new culture blog called Sharing Mayo Clinic that provides an online site for patients and employees to share their stories about what makes Mayo unique.  The new blog follows other Mayo efforts in social media.  Mayo has it’s YouTube channel, Facebook pa...

Fresh data released by Hitwise Intelligence indicates that Facebook volume continues to grow. On Christmas Day 2007 Facebook reached a peak in traffic that wasn’t surpassed until July 2008. Traffic reached a new high on Christmas Eve 2008 when Facebook saw its highest ever traffic level - reaching...

Anyone working in public relations is well aware of the use of a press release to communicate with the media.  It goes like this - you send a press release to the media in hopes of getting a story published in their publication.  Then, the public will see your story and beat a path to your door! I...